How to find suppliers on google?

By justchinait
January 13, 2021

Google is the largest and most influential search engine in the world. It is also the most commonly used search engine by international buyers. Every day we use Google to do important things.

Making good use of Google search to find the target customers has become a must-have professional quality for every international buyer. So how do we use Google search to find customers and suppliers quickly?

Today I’d like to share with you 5 specific tips on how to target customers and suppliers for Google Search!

Target search method (Personas: IMPORTER/SUPPLIER/BUYER/seller…)

Method 1: The Importer method

[ how to do: type the product name + Importer into Google ]

Method 2: The Distributor method

[ how to do: Search Google for product name + Distributor ]

Method 3: Other types of target customer search

[ how to do: Search Google for product name + other customer type ]

(in addition to importer, distributor, the relevant target customer words include buyer, wholesaler, retailer, supplier and their plural forms.)

Product Location Search (feature: price/sales/evaluation…)

Method 1: The Price method

[ how to do: search price + product name ]

Method 2: The Sale method

[ how to do: Search fSale + product name ]

Method 3: Review method

[ how to do: Search Review + product name ]

Product Association Search (historical release of relevant information)

Method 1: Related Product method

[ how to do: Product Name + Associated Product name ]

Method 2: Market Research

[ how to do: Product name + Market Survey Results ]

Method 3: The famous buyer method

[ how to do: Product name + Company name of a known buyer in your industry ]

Web Directory search method

Method 1: Famous website URL directory

Web focused companies tend to set up accounts with and, which have lists of the most popular web addresses. Therefore, we can also go to these two web sites directory to find some customer information.

Method 2: Business Directory Sites

Some sites, such as,You can search it for the company directory you want.

Method 3: List of Importers and distributors website

You can find them by searching the importers directory and Distribution Directory.

Method 4: A Directory of National Chambers of Commerce

Trade name + Association; General Business Associations around the world include manufacturers, distributors and other relevant information.

Advanced Search

1. Double quotes

Placing a search word in double-quotes means that the search results return a page containing all the words that appear in double quotes, even in the correct order. Both Baidu and Google support this directive. For example: “Hair extension”

Hair Extension must be an exact match from a search point of view, not a general search. Using double quotes allows you to find specific keywords for your competitors more accurately.

2. Minus sign

Sometimes do not want to see the results of some of the key words, then you can use the command to eliminate the minus sign. For example, if you want to see an apple phone and not a movie about apple, then the minus sign is effective.

The minus sign (-) represents a search for a page that does not contain the word after the minus sign. To use this command, the minus sign must be preceded by a space. There is no space after the minus sign, followed by the word to be excluded. Both Google and Baidu support this directive. For example, an apple-movie returns the result that contains the word “apple, ” but not the word “movie. ”

3. inurl

LinurlL: The directive is used to search for the page in which the query appears in the URL. Both Baidu and Google Support Inurl. The INURL directive supports both Chinese and English.

For example, a search for: Iiurl: Hair extension returns a page containing “hair extension” in the URL. Since keyword presence in the URL has some effect on rankings, INURL: Search can be used to find competitors more accurately.

4. inanchor

Inanchor: The result of the instruction is to import the page that contains the search term in the link anchor text.

For example, in Google Search: Inanchor: Clicking here returns results that do not necessarily contain the word “click here, ” but rather the word “click here” appears in the link anchor text that points to those pages.

It can be used to find competitors for a keyword, and these competitors are often done SEO. You can find a lot of link resources by studying what external links are on your competitors’ pages.

5. intitle

Intitle: The directive returns the page title that contains the Keyword. Both Google and Baidu support the intitle directive.

Files found using the intitle directive are more accurate for competing pages. If the keyword appears only in the visible text of the page, but not in the title, most of the time it’s beacuse the competitor didn’t optimize for the keyword, so it’s not a serious competitor.

6. filetype

Used to search for a specific file format.

Both Google and Baidu support the filetype directive. For example, a search for filetype: PDF hair extension returns all PDF files containing the keyword hair extension.

Google supports all indexable file formats, including PDF, doc, xls, ppt, RTF, HTML, PHP, etc. .

7. site

Site: is the most familiar SEO advanced search command, used to search a domain name under all the files. For example, querying shows all pages of the domain name

8. related

Related: The directive applies only to Google and returns a page associated with a Web site. Search related:, for example, and you’ll get other pages that Google thinks are related to the site.

These advanced search commands can be used alone to find a lot of resources or to more accurately target competitors. The combination of these commands is even more powerful.

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