Why is price comparison so important?

Price comparison is essential, not only when you are buying a product but also when selecting a service. Customers usually perform price comparisons when they choose between several products. The products may look superficially the same but can be different in terms of the factors.

Price is usually the most crucial factor that people base their decisions on. You might buy one thing but later find a similar product at a much cheaper rate after doing some research. This is why price comparison is so important before making any major purchase.

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